BUSINESS CASE

The financial sector of a country is one important pillar of the economic and social development of a country. The relationship between banks and population has changed drastically through the years thanks to technological advancement of new generations.

The financial sector of a country is one important pillar of the economic and social development of a country. The relationship between banks and population has changed drastically through the years thanks to technological advancement of new generations. However, financial inclusion in Colombia is far below the optimal levels. Further, customer satisfaction with the financial ecosystem is low, a clear need for improvement. Despite all the technological advancement, banks still find many difficulties to be able to implement changes that allow them to come together to the final users and provide more efficient service, that turns to more financial inclusion with significant savings.

Applying for a financial product still is time consuming and includes multiple paper work, like forms, certifications, and financial statements. In addition, many times the customer needs to go to a bank location, which generates congestion and high costs for the banks. The credit-risk analysis usually takes weeks and the final user doesn’t know the status of the process.

The credit-risk analysis by the financial entity doesn’t possess enough information, online and verified, to update the analysis. For instance, to verify the labor certification there has to be a manual certification that means high scots for the entity and very long times to respond to request by the clients. In many cases, credit bureaus don’t have enough information, and encompass enough of all population, to perform a complete credit risk analysis. This leaves the majority of the population out of the financial sector, leaving them no other choice than to find illegal lending (unsafe, high-risk, and exorbitant interest rates).

In conclusion, the financial sector is not prepared to tackle drastic changes and disruption that high impact startups have generated, like Uber, Airbnb, and Facebook.

• Manual and cumbersome process
• Deficient client service
• High cost associated with the process
• Limited access to information
• High traffic in financial entities locations
• Low client satisfaction
• Limit access to credit
• Risk análisis with traditional and incomplete information
• Environmental sustainability tool for the heavy-dependent paper process

Wikiplata is a platform that provide services to final users and financial entities. Final users can find all the information of financial products they want to acquire (credit cards, investment loans, car and housing loans, investment portfolios, among others). Any person can apply online assistance-free, filling out an online form with 10 information fields and in a matter of seconds, they will have an answer. Furthermore, it guarantees the power to acquire financial product without having to go to bank locations. They can do everything in one platform, from their homes or desktops at work.

On the other hand, financial entities receive potential clients filtered through a complete process that includes many new and traditional information sources—credit bureaus, National Civil Registry, among others. This allows the financial entity to have prospective clients who have been filtered and be more efficient when it comes to capture clients through the internet, as well as have more coverage a more thorough risk analysis, and less wasted efforts and investment in commercial advertising targeted to the wrong audience.

Without the need for big investments, a financial entity can harness the internet to the maximum to reach more clients in a more cost-effective way, and the users, on their end, are a click away accessing any financial product from the comfort of their home. This solution allows for more financial inclusion, reducing—and eliminating in the long-run—the number of people who need illegal sources of lending.

• Significant cost-reduction
• Automatized internal process
• Reduction in paper use
• Electronic process
• Process simplification
• Novel risk analysis
• Financial inclusion
• Client satisfaction